Privacy data

We respect the data protection rights of every individual. Our services are in compliance with the legal data protection regulations set out in the EU General Data Protection Regulation (DSGVO), the new German Federal Data Protection Act (BDSG-neu), the German Telemedia Act (TMG) and the Unfair Competition Act (UWG). For all questions on these topics, please contact our data protection ( [email protected]).
Privacy policy
1) Information about the collection of personal data and contact details of the person responsible.
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data in this context is all data with which you can be personally identified.
1.2 Responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Sparhi Gmbh a: Friedrichstr. 123 10117 Berlin mail [email protected] m: 0152 03943135 de The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or requests to the controller). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser line.
2) Data collection when visiting our website
During the mere informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively should concrete indications point to illegal use.
3) Cookies
In order to make visiting our website more attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. In some cases, these cookies are automatically deleted after you close your browser (so-called "session cookies"), in other cases, these cookies remain on your end device for a longer period of time and allow you to save page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given, or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser in such a way that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
What is a cookie and why does direect use cookies?
A cookie is a small text file that is stored on your terminal device such as a computer, tablet or smartphone when you visit a website and is used to archive information for a limited period of time. A website can read this information when you visit it again at a later time. Cookies can be necessary for the website to function properly or simply beneficial so that you do not have to re-enter your personal preferences each time you visit the site and they remain stored.
direect uses cookies to enable you to browse faster and more easily, or to avoid displaying again content that you have already seen, or to offer functions such as a personal notepad.
How can I deactivate cookies?
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. To make full use of direect, cookies should always be enabled in your browser for direect.eu. All non-essential cookies can be managed at any time in the cookie settings.
Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.
You can find this for each browser at the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Opera: https://help.opera.com/de/latest/web-preferences/#cookies
4) Contact
When contacting us (e.g. via contact form or e-mail), personal data is processed - exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO. If your contact aims at a contract, additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
5) Data processing when opening a customer account
In accordance with Art. 6 Para. 1 lit. b DSGVO, personal data will continue to be collected and processed to the extent necessary in each case if you provide us with this data when opening a customer account. You can find out which data is required for opening an account from the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods are opposed and no legitimate interest on our part in the continued storage exists.
6) Data processing for order processing
6.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 lit. b DSGVO.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we will process the contact data (name, address, e-mail address) provided by you when placing the order in order to inform you personally about upcoming updates within the legally stipulated period within the framework of our legal information obligations pursuant to Art. 6 (1) lit. c DSGVO by suitable means of communication (e.g. by post or e-mail). Your contact data will be used strictly for the purpose of informing you about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
In order to process your order, we also work together with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transferred to these service providers in accordance with the following information.
6.2 Transfer of personal data to shipping service providers
- DHL
If the delivery of the goods is carried out by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany), we will pass on your e-mail address to DHL in accordance with Art. 6 Para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure is made only to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
- GLS
If the delivery of the goods is carried out by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Straße 1 - 7, 36286 Neuenstein, Germany), we will pass on your e-mail address to GLS in accordance with Art. 6 Para. 1 lit. a DSGVO prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to GLS for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The transfer will only take place insofar as this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with GLS or the transmission of status information of the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider GLS.
6.3 Use of payment service providers (payment services)
- Amazon Pay
If you select the payment method "Amazon Pay", the payment will be processed via the payment service provider Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider Amazon Payments and only insofar as it is necessary for this purpose. If cookies, i.e. small text files that are stored on the end device, are set when using Amazon Pay, this is done exclusively on the basis of your express consent pursuant to Art. 6 (1) lit. a DSGVO. This consent can be revoked at any time via the "Cookie Consent Tool" implemented on the website. At the following internet address you will find more information about the privacy policy of Amazon Payments: https://pay.amazon.de/help/829...
- Klarna
If you select a Klarna payment service, payment processing will be carried out by Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, email address, phone number and IP address, if necessary additionally the date of birth and your bank details) as well as data related to the order (e.g. invoice amount, article, delivery type) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a DSGVO during the ordering process. You can see which credit agencies your data may be forwarded to here:
https://cdn.klarna.com/1.0/sha...
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained about the statistical probability of non-payment for a weighed decision on the establishment, implementation or termination of the contractual relationship.
You may withdraw your consent at any time by sending a message to the data controller or to Klarna. However, Klarna remains entitled to process your personal data, if applicable, insofar as this is necessary for the processing of payments in accordance with the contract.
Your personal data will be processed in accordance with the applicable data protection regulations and as specified in Klarna's Privacy Policy for Data Subjects located in Germany https://cdn.klarna.com/1.0/sha....
or for data subjects based in Austria https://cdn.klarna.com/1.0/sha...
will be treated.
If you select the payment method "SOFORT", the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on your information provided during the ordering process, together with information about your order, in accordance with Art. 6 (1) lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can obtain more information about SOFORT's privacy policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
- Unzer
When paying by credit card via Unzer, the payment is processed via the payment service provider Payolution GmbH Columbusplatz 7-8, Stiege 1 / 5th floor, 1100 Vienna, Austria, to which we pass on your data provided during the ordering process exclusively for the purpose of payment processing in accordance with Art. 6 (1) lit. b DSGVO. The transfer only takes place insofar as it is actually necessary for the payment processing. Unzer will in turn transmit your data to HUELLEMANN & STRAUSS ONLINESERVICES S.A., 1, Place du Marché, 6755 Grevenmacher, Luxembourg, for the purpose of processing the payment - to the extent necessary for this purpose - in accordance with Art. 6 Par. 1 lit. b DSGVO.
When selecting the payment method "Invoice purchase via Unzer", "Direct debit via Unzer" or "Installment purchase via Unzer", you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address and telephone number) during the ordering process. In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to Payolution GmbH Columbusplatz 7-8, Stiege 1 / 5th floor, 1100 Vienna, Austria, for the purpose of a credit check in accordance with Art. 6 Para. 1 lit. f DSGVO. Payolution GmbH checks on the basis of the personal data provided by you as well as other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option selected by you can be granted with regard to payment and/or bad debt risks. In order to decide on the establishment or implementation of a contractual relationship, identity or creditworthiness information from the following credit agencies may also be included in accordance with Art. 6 (1) lit. f DSGVO:
- SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany.
- CRIF GmbH, Diefenbachgasse 35, 11 50 Vienna, Austria
- CRIF AG, Hagenholzstrasse 81, 8050 Zurich, Switzerland
- CRIF GmbH, Leopoldstrasse 244, 80807 Munich, Germany
- SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden, Germany
- KSV1870 Information GmbH, Wagenseilgasse 7, 1100 Vienna, Austria
- Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss, Germany
- infoscore Consumer Data GmbH, Rheinstrasse 99, 76532 Baden-Baden, Germany
- ProfileAddress Direktmarketing GmbH, Altmannsdorfer Strasse 311, 1230 Vienna, Austria
- Emailage LTD, 1 Fore Street Ave, London, EC2Y 5EJ, United Kingdom
- ThreatMetrix, The Base 3/F, Tower C, Evert van de Beekstraat 1, 1118 CL Schiphol, Netherlands
- payolution GmbH, Columbuscenter, Columbusplatz 7-8, 1100 Vienna, Austria
- Universum Business GmbH, Hanauer Landstr. 164, 60314 Frankfurt am Main, Germany.
The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they have their basis in a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the data controller or to Unzer or Payolution GmbH. However, Unzer or Payolution GmbH remains entitled, if necessary, to continue to process your personal data, provided that this is necessary for the contractual payment processing.
7) Web analytics services
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures an anonymization of the IP address by shortening and excludes a direct personal reference. Through the extension, your IP address is shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC.server in the USA and shortened there. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage. In this context, the IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors on the basis of an evaluation of interest-based advertising and with the involvement of third-party information via a special function, the so-called "demographic characteristics". This allows the definition and differentiation of user groups of the website for the purpose of targeting marketing measures. However, data records collected via "demographic characteristics" cannot be assigned to a specific person.
Details on the processing triggered by Google Analytics and on Google's handling of website data can be found here: https://policies.google.com/te...
All processing described above, in particular the setting of Google Analytics cookies for reading out information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/pr...
8) Tools and miscellaneous
9.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSES OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH MARKETING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
10) Duration of storage of personal data
The duration of the storage of personal data is measured on the basis of the respective legal basis, the purpose of processing and - if relevant - additionally on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a DSGVO, this data is stored until the data subject revokes his or her consent.
If there are legal retention periods for data that is processed within the scope of legal business or similar obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods have expired, insofar as it is no longer required for the fulfillment of a contract or the initiation of a contract and/or there is no continued legitimate interest on our part in the continued storage.
When processing personal data on the basis of Art. 6(1)(f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Art. 21(1) DSGVO, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.
When processing personal data for the purpose of direct marketing on the basis of Article 6 (1) (f) DSGVO, this data is stored until the data subject exercises his or her right to object pursuant to Article 21 (2) DSGVO.
Unless otherwise stated in the other information in this statement about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
Do you still have questions?
Your trust is important to us. If you have any questions that this privacy policy could not answer, please contact us at any time:
Data controller:
Sparhi Gmbh a: Friedrichstr. 123 10117 Berlin mail [email protected] m: 0152 03943135
Contact details of our data protection officer
Sparhi Gmbh Friedrichstr. 123 10117 Berlin , e-mail: [email protected], Tel: +49 (0)152 03943135
The protection of your personal data has the highest priority at direect and is guaranteed to a special degree. We want you to feel safe when visiting our website. Personal data is only collected on this website to the extent technically necessary. Our privacy policy gives you an overview of how we ensure this protection and what kind of data is collected for what purpose. SSL encryption: Your personal data is transmitted SSL-encrypted on direect for your protection.